Out goes the theory that as a woman ages, they also make better lifestyle choices. According to a study conducted by Duke University researchers, of the 11,000 people that they surveyed 9% of women between 50 -64 engaged in binge drinking, admitting to gluping down 5 or more drinks at a single sitting.

Most of these drinkers consider themselves “Social Drinkers” not binge drinkers, who don’t drink for weeks on in, but gorge themselves into a near alcohol drinking coma when social events take place – well in that respect they do fit the definition of a binge drinker or ‘binge drinking cougar’.